How Politicians Are Using New Media To Communicate Messages

This is not about who you are voting for this election; this post is about how political figures have utilized the power of new media such as the Internet and mobile handheld devices to communicate one message through multiple messengers with unique perspectives. This video utilizes spoken word, poetry, music, drama, news footage, song, dance, emotion, and sign language with powerful graphics and the use of black and white images and backgrounds. Ron Paul and Barack Obama have totally transformed political fundraising and campaigning via the Internet. Political fundraising has become a bottom up process now where ordinary citizens donating small amounts from $25 to $50 to $100 are now creating enough of a financial powerhouse that they are raising money that is comparable to what corporations used to raise and beyond.

In fact, the McCain, Clinton, Guiliani and Huckabee campaigns have all had  fundraising problems that forced them to not pay some campaign workers temporarily or to make personal loans to their own campaigns. I suspect that their lack of knowledge concerning the power of the Internet and new media and devices doomed their fundraising efforts. While Ron Paul is not getting the votes like Obama, he is not going broke on the campaign trail and he may provide a texbook case on how to campaign online and raise funds for candidates who do not have the glamor and Hollywood appeal of a Barack Obama.


The images and the sounds through online sites and social media networks to mobile devices have totally changed the political landscape and more is yet come.