By Chris A. Heidelberg, III, PhD. Publisher
If you are one of my former 1600 Facebook friends, don't even bother trying to contact me because you can't! I don't exist! I am officially disabled which really means excommunicated!
I guess the YouTube video to the left describes how I feel right now. One of the biggest problems of dealing with many online companies is knowing what the terms of your agreement. Like Internet veteran Rob Scobie I recently had my Facebook account disabled after receiving a warning email that I might be disabled. I think that there is a huge difference between getting a warning email and being straight up cut off by the powers that be at Facebook. My "warning" from Facebook turned into being banished from Facebook in a manner that would have made Charlton Heston's Moses look like he was still included in the Egyptian Royal Family. I was kicked out, thrown out, and literally made an example of because I betrayed the terms of my agreement.
Here is a quick quiz: how many of you really understand the terms of the agreement when you signed up for Facebook
or any online service. I actually went to law school, have a PhD and deal with legal documents all of the time and I have to tell you that the document that most people routinely scan and click is clearly written in favor of the drafter of the contract because they know that few people will successfully protest or win in a court of law.My point here is that I love the Facebook platform, but in their zeal to prevent spam they are persecuting amateurs like me who have no intention of spamming and only intentions of networking. Maybe they should borrow from LinkedIn and allow people to network who belong to the same groups. In my case I was experimenting with teaching a class in South Africa and here simultaneously before taking a trip. So I networked through one of my friends and that was considered a violation because I was adding too many friends too fast.
I have written Facebook several times and I have only received an initial response and after that I have received no response email from Facebook. This is disturbing to me that a company of this size would treat its customers like this and not even both to respond to email with at least a form letter. Hey, I work with the government and even they send you a form email to respond to your email. I realize that I will probably not get my account restored for writing this post but after trying to correspond with them and promising to reform from my "wicked ways" that I did not know I had. All I want to do is network with my academic, technology, media and student friends. I am so disappointed because I feel that the heavy handedness of Facebook is a shame because I think it has the potential to become the platform. I have always liked it better than MySpace but it appears that they don't want me.
My real problem with Facebook is that when you try to find out how many friends that you can add they cannot tell
you what the limits are. Please spare me the lecture about safety when we know that everyone's data is being mined and used for advertising in the future by Microsoft after that huge deal. If by some miracle that I manage to get my account restored, you can bet that I will be on ten friend limit per day. What is really terrible is that I actually interacted with my friends and used them for both professional and media contacts.So here are my questions: what does one do when they run afoul of the undisputed king of social networking? What would you do? In the meantime, if you want to contact me by Facebook you may be eligible for retirement by the time I even get a response, so don't hold your breath waiting. Come on Facebook give me one more chance and loosen up because you are starting to act like Microsoft used to act before they re-discovered customer service.
If you're reading this and you are on Facebook, I hope you learned what I did: Facebook can do whatever they want to do; Facebook will cut you from the squad quick and then tell you to read the vague rules that they wrote to protect themselves legally; Facebook will not give you specifics in plain English on how to stay out of trouble once you have run afoul; Facebook will not give you real due process and you will be punished with a snowball's chance in hell of being reinstated with all of your existing friends; Facebook will not respond to your requests for reinstatement even when you promise to change; Facebook has created rules similar to the credit card companies and you know you can't win appeals with them unless you are F. Lee Bailey or loaded; and Facebook has the best social networking site in the world that will make you an addict as I am finding
out as I go through withdrawal. Hey maybe we should protest! Yeah right!Hey I have already lost my privacy, due process, and right to protection against self-incrimination with Facebook. So I
better use my First Amendment right while I still have it! I guess I feel like the guy getting lectured to by Clint Eastwood as Clint is holding the gun to him and promising this gentleman to, "Go ahead make my day!" You never get a straight answer when the person holding the gun is holding all of the cards, has cut you off of Facebook,
and has already shot at you quite accurately. Don't bet on me getting reinstated, especially after this post!
By Chris A. Heidelberg III, PhD., Publisher & Producer
As I was reading All Things Digital on The Wall Street Journal online portal, I noticed that my Facebook friend Rafat Ali had sold the popular digital news site paidContent for approximately $25-$30 million dollars to English publishing conglomerate Guardian Media. Under the terms of the deal Guardian will take a hands off approach and let Ali and his team do what they do best: keep us informed on the latest technology news. What a concept! Guardian Media is a UK firm and they appear to get it: if it is not broke, don't fix it, buy it and get paid. Here is the link to the interview with Kara Swisher of All Things Digital and I also added a snipet of Steve Ballmer and Bill Gates together at the D6 Conference before Gates retired from Microsoft, but you have to read further down to get to it. Speaking of getting it, I have to give to give credit to The Wall Street Journal for a similar approach to All Things Digital and this is why Swisher and Walt Moss produce such great work and are not afraid to be transparent about their industry ties and investments. Great job Kara and Walt!
Normally, I am not a fan of media consolidation; however, my concerns are usually when big companies merge. I actually am more of a fan of deals like this when social media pioneers and gurus like Ali are financially rewarded. Why? First, it will encourage more blogging teams to produce quality content that draws eyeballs if they want the same financial rewards. Second, it brings new players into the media game with new ideas and approaches to reporting that is sorely needed. Third, it demonstrates that the big companies are willing to pay real dollars to become real players in the digital media world.
Media consolidation is not always evil; however, it has to be regulated. Now I know that this may not be popular with
some of my supply-side economic friends, but regulation is often needed because human beings are complicated creatures who behave both good and bad. At the end of the day, change is coming to media because of the impact of convergence. I spoke to Rafat Ali online and congratulated him on his new found wealth, and he admitted being "swamped "by all of the attention. However, he was happy to be able to concentrate on producing great content rather than having to raise funds and produce a quality product. This was a great move by The Guardian and you can bet that this will not be the last deal of this type.To be sure, the media conglomerates are finally beginning to understand that social media is different and cannot be controlled and manipulated as easily as traditional media because of the democratizing effect of the Internet and social media. Politicians and big business are just beginning to learn these lessons, but the Google mantra of "do no evil" is a start. Even though, Google and these companies are far from perfect, the idea of dealing with the public in a forthright and transparent manner is what is driving the web. I guess the moral of the story is don't hate, congratulate and one day your day will come to get paid. I sure would not turn down $25-$30 million for this family of publications right now LOL!
By Chris A. Heidelberg, III, Ph.D., Publisher & Producer
I was sitting around enjoying the holiday when I realized that because of convergence technology like my cell phone,
my mac, my PC, my SonyPSP and my iPodTouch I can literally keep in touch with friends and colleagues across the globe in literally an instant or a twinkling of an eye. When you think about it that is truly amazing!As I sat here for a moment after being busted by Facebook for unknowingly adding too many friends too fast. Hey, I am a popular guy with a huge family and friends and they ought to set a limit and make it transparent. Yet I digress!
My good friend Jack Yan in New Zealand and I may live worlds apart physically, but we are definitely of the same mind. Jack recently wrote a scathing post about the practices of large bank in New Zealand. After reading Jack's post on Facebook, I was instantly re-routed to Vox where we are also friends and wrote a comment.
Think about that, I sent a message across the globe to comment on an article by a person who has become a friend all through the global village of the Internet as McLuhan (1968) predicted. Yes, the medium is the message, but I also believe that people are increasingly becoming the message. Jack's stance against the bank, and my current problem with Facebook, illustrates the power of the web for one to voice one's satisfaction or dissatisfaction with goods and services. While I have an issue with Facebook's policy, I wish when you receive a warning that it told you what the limit is. This is what I like about Apple, they give you the limits for computers upfront so that you can make an informed decision. Microsoft has a similar policy, so does Google, and so does Amazon.
Where am I going with this argument? The point that I am making is that ordinary people, even those of us with PhDs, do not fully understand all the agreements that we have to sign in order to use online services. I am a Facebook fan and they are by far not the biggest offender when it comes to being transparent, listening to your customers, and communicating with customer in non-legal language. What bothers me is that the law is supposed to interpret against the drafter of an agreement when there is a dispute according to my old contracts teacher Professor Korzack. The rationale is that when you draft an agreement, you know exactly what you want, but the other side may not understand the totality of this want.
So I guess I will serve out my punishment like a good cyber bad boy, but I want you to consider how the magic of the Internet has enabled us to literally have a freedom that was totally unimagined, yet hoped for by the Founding Fathers as we celebrate the Fourth of July holiday weekend. The Internet has provided us with wonderful freedoms, but if we are not careful to insist that the companies that we do business with are held to a high standard of transparency.
If we do not make our voices heard through cyberspace, we risk becoming victims of the same type of tyranny that the Founding Fathers did anticipate that is why we have a Bill of Rights. Even though the Constitution has been diminished in recent years by both corporate and government interests, often acting in concert together, we still have the right to question authority en masse to protect our privacy, our sense of fairness and our basic sense of human dignity. Which is why the embedded videos on this post are all people questioning authority and the policies of big companies. Some of these videos are classic! This will become a regular feature on Edutainment & Convergence so send me links or your video protest here or on my Facebook page.
In final analysis, when you deal with online companies it is a lot like the large bug trying to talk its way into your home from the extermination company ad: you never know what you are letting into your life and how much pain they can you once you let them into your life. Remember, freedom is not free, and it is not for free or for wimps! So while I am serving digital timeout based on no due process, you just remember that freedom is not free. Enjoy your holiday and never give up the right to protest or peaceably assemble for the redress of grievances! Fight back! Unless you love Facebook like me! If you like this post make it viral and send it out!
Now that's edutainment!
By Chris A. Heidelberg III, Ph.D.
As Apple CEO Steve Jobs presented the new iPhone yesterday in San Francisco, I had a "eureka moment" where the impact of the iPhone has really impacted two of my favorite things higher education and entertainment. For the purposes of being contrarian I will deliberately start with the field of entertainment.
Despite the fact that there is a real fight between Apple and NBC, the iPhone and the iPod Touch have enabled television viewers to view NBC, MSNBC, and USA Networks programming for free. NBC willingly gave up $15 million dollars in iTunes revenues from Apple because they wanted variable pricing from Apple which insisted on the old $1.99 download model (Apple, 2008; NBC, 2008). Ironically, Apple has begun offering variable pricing to the movie industry now, so maybe the two companies should mend fences for the sake of consumers. For NBC, this is really a lose-lose proposition because NBC and Fox just started the HULU network online to distribute their television and cable shows online (Apple, 2008; Hulu, 2008; Fox, 2008; NBC, 2008; Newscorp, 2008).
NBC should be following the example of Newscorp owned Fox which has been shrewd in selling downloads on iTunes, streaming content on Newscorp owned MySpace, and streaming on Hulu. Fox is not going to give up double digit millions of dollars when it has the most popular social network based on users, a popular Fox site and the HULU site.The iPhone changed the debate in favor of Apple because even iPodTouch owners can view NBC content for free rather than downloading. NBC may have created more iPhone and iPodTouch owners who can view NBC content and save money during tough economic times. The fact that many young viewers of MSNBC's Countdown with Keith Olbermann are becoming very politically active and are tech savvy has benefited the Obama Campaign which has relied heavily on podcasts, blogs, YouTube and the Internet to campaign and to raise record campaign donations from ordinary Americans. The fact that the new iPhone will operate on AT&T's 3G network which will make the device a fully functional convergence device with less problems than its predecessor which operated on the notoriously slow EDGE network.
The iPhone and competing devices will make it possible for new entertainment content that can air on iTunes,
Amazon, YouTube, MySpace, Facebook, and the Zune Marketplace. Smaller content creators now have outlets for their program offerings, and major networks can also air programming on the third screen first and wait for programs to get popular before airing them on USA, MSNBC or NBC. The iPhone and the iPod have been critical to transforming the political process and the entertainment business from a revenue generating and a pure entertainment perspective.
However, the iPhone and the iPodTouch has already impacted the biggest entertainment business of them all: higher education. If higher education can extend the best parts of its NCAA model to the academic side, it will create a business that will rival the major networks, publishers, and music content providers. Furthermore, this organization would also be a major online player too, since most of the people from the tech world have higher edudational roots.
The iPhone has already impacted the IT departments of many universities such as Duke, Colgate, and Stanford where the voracious appetites of iPhone users have placed new pressures on their networks. Now that the iPhone is $199 and $299 and the iPodTouch works via WiFi, every university will have to brace themselves for the iPhone and iPodTouch onslaught that will be hitting universities this summer and this fall. Research indicates that iPhone users are large users of online data. Do not be surprised when many college IT departments adopt the iPhone platform and the iPhone itself now that the iPhone SDK has opened up the phone to developers who will quickly improve this device through software. This will amount to an upgraded phone every month for those who want to buy.Finally, the most important reason that higher education will change higher education is the delivery of content. Apple delivers more digital content than anyone in the world, and the company has created a future gold mine with its free podcasts which inevitably will be branded with ads from NCAA corporate sponsors on the academic side. The day will come when Apple, Google, Microsoft and Amazon will all benefit from residuals of ads placed strategically within podcasts. Apple's new iTunesU has been extremely successful in its first full year of operation.
The fact that major schools such as Duke, Stanford, MIT, and others are distributing their content through iTunes speaks volumes of the future of higher education through time shifting. The distance learning industry will also be forced to changed now that students can carry their class in their pocket and retrieve their classes anytime, anyplace and anywhere. The fact that high profile schools like Duke have already bought iPods for their students and now many universities are looking to the same for the iPhone at a cheaper price on a better network with GPS and software updates makes the iPhone an irresistible device for higher education. Now, if I can really convince my colleagues in higher education on the importance of utilizing these tools and making their presentations more interactive we could help stabilize education costs.
Did you hear that sucking sound? That is the
sound of big media publishers screaming when colleges begin to create
their own digital publishing outlets that will enable professors to
teach and publish online simultaneously.
Administrators are going to
have problems with the whole tenure process since they love hiring
adjuncts on the cheap! The real question becomes this: what will they
do when the first academic rockstar professors are born! Even if they
win the intellectual property war, which is not a given, many
professors will simply jump ship and sign better deals with
universities because of the new crop of intellectual property
attorneys. Stay tuned because I hear a storm coming!
Now that's edutainment!
For the past five years I have been researching, writing about and speaking about edutainment and convergence. Somewhere around 2005, I began to find that edutainment and convergence is all about creating a learner-centered environment (Heidelberg, 2007, 2008; McCombs, 2003, 2005). I may sound like my colleagues Dr. Bill Spady (2001), Dr. Barbara McCombs (2003, 2005) and Dr. Reid Cornwell (2008) but they are absolutely correct in their assessments that the currrent educational system from K-20 is n ot learner-centered.
As a point of fact, I would suggest that the current education is primarily based on a top-down model that has been a teacher-centered model and is gradually becoming a political, corporate and administrative model. McCombs (2003, 2005) made the case to me for the learner-centered environment during my dissertation research when I read her books. However, it was when I met Dr. McCombs that her message resonated with total clarity. Dr. McCombs has spent an academic lifetime in the field demonstrating the effectiveness of her theories in some of the most challenging urban academic environments. One would think that the learner centered principles advocated by her and others (Stark & Lattuca, 1997) would have been adopted by most of the great teaching institutions of higher education. However, the Academy is still wedded to 13th and 14th century traditions while young people are entering adult life and the digital economy ill-equipped in too many cases to compete against our competitors despite having the best system and resources. This is a form of educational malpractice. When administrators and faculty have access to the tools that make education relevant and create a relationship with the knowledge so that the built in rigor can occur in a learner-centered environment, and there is no fundamental change in the learning environment en masse this is a form of negligence known as educational malpractice. However, this nation has been fallen under the seductive spell of high stakes standardized tests as assessment tools (Spady, 2001). The four obvious culprits are the corporate testing companies, pandering politicians who should know better, the educational community that should have objected to high stakes testing and began teaching the test to survive, and the American public. The one group that has not been called to task is the corporate media that has simply parroted industry and political spin with little public resistance. As a media professional, a researcher and an educator, I feel ashamed about what has happened; however, I am optimistic about the future for learning because of my research on edutainment and convergence.
Personally, I would take the military option! What I mean by the military option is that I would utilize tools such as video games as one of my assessment tools of choice. Why utilize video games? Video games have been effectively utilized for more than thirty years by the military for defense purposes and space exploration (Halter, 2006; Wisher, 2000). Video games are a form of simulation that is blurring the line between reality and fantasy because of tools like Nintendo's Wii and its Wii Fit program which may provide health and fitness benefits for millions and is being used by medical professionals for rehabilitation purposes.